13a13a4862
3932: Add UTM tracking to README r=gillian-meilisearch a=Strift
# Pull Request
Hi `@macraig` `@curquiza` 👋
## Related issue
N/A
## What does this PR do?
This PR adds UTM tracking to the links in the README.
It add UTM params to:
- links in the nav
- links to where2watch
- links in the Features section
- Docs & Getting started links (cc `@guimachiavelli)`
- links in the SDKs section
- links in the Advanced usage section
- links in the Telemetry section
- links in the Get in touch section
Additionally, this PR adds a link to the Meilisearch logo (there is currently none.)
## On the UTM pattern
All links in this PR use the new convention `@gmourier` and I agreed on:
- utm_campaign=oss
- utm_source=github
- utm_medium=meilisearch
- utm_content= where the link is in the page
It's worth considering updating the tracking link for the Cloud, which is the only one that doesn’t follow the new convention. It is currently using `utm_campaign=oss&utm_source=engine&utm_medium=meilisearch`.
Merging analytics from different UTMs is doable on Amplitude, but can't be done in Fathom. Plus, having two different conventions creates knowledge overhead, and is bound to result in corrupt analytics at some point. I suggest we change the Cloud UTM trackers too — the sooner we eat the frog, the better imo.
## PR checklist
Please check if your PR fulfills the following requirements:
- [x] Does this PR fix an existing issue, or have you listed the changes applied in the PR description (and why they are needed)?
- [x] Have you read the contributing guidelines?
- [x] Have you made sure that the title is accurate and descriptive of the changes?
Thank you so much for contributing to Meilisearch!
Co-authored-by: Strift <strift@Strifts-MacBook-Pro.local>
Co-authored-by: Strift <laurent@meilisearch.com>
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⚡ A lightning-fast search engine that fits effortlessly into your apps, websites, and workflow 🔍
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