diff --git a/CONTRIBUTING.md b/CONTRIBUTING.md
index 9b63744..76fd246 100644
--- a/CONTRIBUTING.md
+++ b/CONTRIBUTING.md
@@ -33,5 +33,5 @@ Since MAT2 is written in Python3, please conform as much as possible to the
 10. Sign the tarball with `gpg --armor --detach-sign mat-$VERSION.tar.xz`
 11. Upload the result on Gitlab's [tag page](https://0xacab.org/jvoisin/mat2/tags) and add the changelog there
 12. Announce the release on the [mailing list](https://mailman.boum.org/listinfo/mat-dev)
-13. Tell the [downstreams](https://0xacab.org/jvoisin/mat2/blob/master/INSTALL.md) about it
+13. Upload the new version on pypi with `python3 setup.py sdist bdist_wheel` then `twine upload -s dist/*`
 14. Do the secret release dance
diff --git a/INSTALL.md b/INSTALL.md
index 2e1c778..71c1c01 100644
--- a/INSTALL.md
+++ b/INSTALL.md
@@ -1,3 +1,15 @@
+# Python ecosystem
+
+If you feel like running arbitrary code downloaded over the
+internet (pypi doesn't support gpg signatures [anymore](https://github.com/pypa/python-packaging-user-guide/pull/466)),
+mat2 is [available on pypi](https://pypi.org/project/mat2/), and can be
+installed like this:
+
+```
+pip3 install mat2
+```
+
+
 # GNU/Linux
 
 ## Fedora