diff --git a/README.md b/README.md
index 76931b0ab..ac974833a 100644
--- a/README.md
+++ b/README.md
@@ -55,13 +55,13 @@ Meilisearch helps you shape a delightful search experience in a snap, offering f
 
 ## 📖 Documentation
 
-You can consult Meilisearch's documentation at [https://www.meilisearch.com/docs](https://www.meilisearch.com/docs/).
+You can consult Meilisearch's documentation at [https://www.meilisearch.com/docs](https://www.meilisearch.com/docs/?utm_campaign=oss&utm_source=github&utm_medium=meilisearch&utm_content=docs).
 
 ## 🚀 Getting started
 
-For basic instructions on how to set up Meilisearch, add documents to an index, and search for documents, take a look at our [Quick Start](https://www.meilisearch.com/docs/learn/getting_started/quick_start) guide.
+For basic instructions on how to set up Meilisearch, add documents to an index, and search for documents, take a look at our [Quick Start](https://www.meilisearch.com/docs/learn/getting_started/quick_start?utm_campaign=oss&utm_source=github&utm_medium=meilisearch&utm_content=get-started) guide.
 
-You may also want to check out [Meilisearch 101](https://www.meilisearch.com/docs/learn/getting_started/filtering_and_sorting) for an introduction to some of Meilisearch's most popular features.
+You may also want to check out [Meilisearch 101](https://www.meilisearch.com/docs/learn/getting_started/filtering_and_sorting?utm_campaign=oss&utm_source=github&utm_medium=meilisearch&utm_content=get-started) for an introduction to some of Meilisearch's most popular features.
 
 ## ⚡ Supercharge your Meilisearch experience