It's clean, powerful, and elegant, so you can spend most of your time coding, not adding lines to an unreadable, unmaintainable Make (Or CMake 2) file.
Build systems is a hot topic. Of course there are many options. But even a really good one, or one that re-uses a familiar syntax, can't come close to CMake.
Every IDE supports CMake (or CMake supports that IDE).
More packages use CMake than any other system.
So, if you use a library that is designed to be included in your code, you have a choice: Make your own build system, or use one of of the provided ones, and that will almost always include CMake.
And that will quickly be the common denominator if you include multiple projects.
It's easy (1-2 lines in many cases), and you'll find that 5 minutes of work will save you hundreds of lines and hours of CMakeLists.txt writing, and will be much easier to maintain in the long run.
* [The official help](https://cmake.org/cmake/help/latest/): Really amazing documentation. Nicely organized, great search, and you can toggle versions at the top. It just doesn't have a great "best practices tutorial", which is what this book tries to fill in.
* [It's time to do CMake Right](https://pabloariasal.github.io/2018/02/19/its-time-to-do-cmake-right/): A nice set of best practices for Modern CMake projects.
[^1]: CMake 3.0 also removed several long deprecated features from very old versions of CMake and make one very tiny backwards incompatible change to syntax related to square brackets, so this is not entirely fair; there might be some very, very old CMake files that would stop working with 3. I've never seen one, though.