Often, you would like to do your download of data or packages as part of the configure instead of the build. This was invented several times in third party modules, but was finally added to CMake itself as part of CMake 3.11 as the [FetchContent] module.
The [FetchContent] module has excellent documentation that I won't try to repeat. The key ideas are:
* Check `MyName_POPULATED`, and if not populated, use `FetchContent_Populate(MyName)` (and if a package, `add_subdirectory("${MyName_SOURCE_DIR}" "${MyName_BINARY_DIR}")`)