Use curly apostrophes

index.html

@@ -2,7 +2,7 @@
 layout: default
 class: home
 hide_breadcrumbs: true
-title: Choosing an OSS license doesn't need to be scary
+title: Choosing an OSS license doesn’t need to be scary
 description: A site to provide non-judgmental guidance on choosing a license for your open source project
 permalink: /
 ---
@@ -19,7 +19,7 @@ permalink: /
       <h3>I want it simple and permissive.</h3>
     </a>
     <p>
-      The <a href="licenses/mit">MIT License</a> is a permissive license that is short and to the point. It lets people do anything they want with your code as long as they provide attribution back to you and don't hold you liable.
+      The <a href="licenses/mit">MIT License</a> is a permissive license that is short and to the point. It lets people do anything they want with your code as long as they provide attribution back to you and don’t hold you liable.
     </p>
     <p>
       <strong>jQuery</strong> and <strong>Rails</strong> use the MIT&nbsp;License.
@@ -28,7 +28,7 @@ permalink: /
   <li class="patents">
     <a href="licenses/apache-2.0/">
       <span class="triptych-sprite lightbulb"></span>
-      <h3>I'm concerned about patents.</h3>
+      <h3>I’m concerned about patents.</h3>
     </a>
     <p>
       The <a href="licenses/apache-2.0/">Apache License</a> is a permissive license similar to the MIT License, but also provides an express grant of patent rights from contributors to users.
@@ -57,7 +57,7 @@ permalink: /
 </h2>
 <ul class="triptych see-more clearfix">
   <li>
-    <h3>My content isn't code.</h3>
+    <h3>My content isn’t code.</h3>
     <p>
       Check out <a href="http://creativecommons.org/choose/">Creative Commons</a>.
     </p>
@@ -69,9 +69,9 @@ permalink: /
     </p>
   </li>
   <li>
-    <h3>I don't want to choose a license.</h3>
+    <h3>I don’t want to choose a license.</h3>
     <p>
-      <a href="no-license">You don't have to</a>.
+      <a href="no-license">You don’t have to</a>.
     </p>
   </li>
 </ul>