diff --git a/about.md b/about.md
index b8ae7e9..4436d6e 100644
--- a/about.md
+++ b/about.md
@@ -2,7 +2,7 @@
 title: About
 layout: default
 permalink: /about/
-title: What’s this about?
+title: What's this about?
 ---
 
 GitHub wants to help developers choose a license for their source code.
diff --git a/index.html b/index.html
index 607f5b2..a00b37b 100644
--- a/index.html
+++ b/index.html
@@ -2,7 +2,7 @@
 layout: default
 class: home
 hide_breadcrumbs: true
-title: Choosing an OSS license doesn’t need to be scary
+title: Choosing an OSS license doesn't need to be scary
 description: A site to provide non-judgmental guidance on choosing a license for your open source project
 ---
 
@@ -18,7 +18,7 @@ description: A site to provide non-judgmental guidance on choosing a license for
       <h3>I want it simple and permissive.</h3>
     </a>
     <p>
-      The <a href="licenses/mit">MIT License</a> is a permissive license that is short and to the point. It lets people do anything they want with your code as long as they provide attribution back to you and don’t hold you liable.
+      The <a href="licenses/mit">MIT License</a> is a permissive license that is short and to the point. It lets people do anything they want with your code as long as they provide attribution back to you and don't hold you liable.
     </p>
     <p>
       <strong>jQuery</strong> and <strong>Rails</strong> use the MIT&nbsp;License.
@@ -27,7 +27,7 @@ description: A site to provide non-judgmental guidance on choosing a license for
   <li class="patents">
     <a href="licenses/apache">
       <span class="triptych-sprite lightbulb"></span>
-      <h3>I’m concerned about patents.</h3>
+      <h3>I'm concerned about patents.</h3>
     </a>
     <p>
       The <a href="licenses/apache/">Apache License</a> is a permissive license similar to the MIT License, but also provides an express grant of patent rights from contributors to users.
@@ -56,7 +56,7 @@ description: A site to provide non-judgmental guidance on choosing a license for
 </h2>
 <ul class="triptych see-more clearfix">
   <li>
-    <h3>My content isn’t code.</h3>
+    <h3>My content isn't code.</h3>
     <p>
       Check out <a href="http://creativecommons.org/choose/">Creative Commons</a>.
     </p>
@@ -68,9 +68,9 @@ description: A site to provide non-judgmental guidance on choosing a license for
     </p>
   </li>
   <li>
-    <h3>I don’t want to choose a license.</h3>
+    <h3>I don't want to choose a license.</h3>
     <p>
-      <a href="no-license">You don’t have to</a>.
+      <a href="no-license">You don't have to</a>.
     </p>
   </li>
 </ul>