diff --git a/_config.yml b/_config.yml
index 167a0e1..4ecdc5f 100644
--- a/_config.yml
+++ b/_config.yml
@@ -1,5 +1,6 @@
 ---
-title: ChooseALicense.com
+title: Choose a License
+description: Non-judgmental guidance on choosing a license for your open source project
 relative_permalinks: false
 markdown: kramdown
 url: "http://choosealicense.com"
@@ -43,3 +44,6 @@ gems:
 sass:
     sass_dir: _sass
     style: :compressed
+
+twitter:
+  username: "@github"
diff --git a/_includes/breadcrumbs.html b/_includes/breadcrumbs.html
index ec8909f..f73e9bd 100644
--- a/_includes/breadcrumbs.html
+++ b/_includes/breadcrumbs.html
@@ -8,4 +8,32 @@
       {% endif %}
     </li>
   </ol>
-{% endunless %}
\ No newline at end of file
+  <script type="application/ld+json">
+  {
+    "@context": "http://schema.org",
+    "@type": "BreadcrumbList",
+    "itemListElement": [{
+      "@type": "ListItem",
+      "position": 1,
+      "item": {
+        "@id": "{{ site.github.url }}/",
+        "name": "Home"
+      }
+    },{% if page.layout == "license" %}{
+      "@type": "ListItem",
+      "position": 2,
+      "item": {
+        "@id": "{{ site.github.url }}/licenses",
+        "name": "Licenses"
+      }
+    },{% endif %}{
+      "@type": "ListItem",
+      "position": {% if page.layout == "license" %}3{% else %}2{% endif %},
+      "item": {
+        "@id": "{{ site.github.url }}{{ page.url }}",
+        "name": "{{ page.title }}"
+      }
+    }]
+  }
+  </script>
+{% endunless %}
diff --git a/_includes/header.html b/_includes/header.html
index 118b2c9..7737e9e 100644
--- a/_includes/header.html
+++ b/_includes/header.html
@@ -1,10 +1,9 @@
 <!DOCTYPE html>
 <html lang="en">
-  <head>
+  <head itemscope itemtype="http://schema.org/WebSite">
     <meta charset="utf-8">
     <meta http-equiv="X-UA-Compatible" content="IE=edge">
-    <title>{% if page.title %}{{ page.title | markdownify | strip_html | strip_newlines }} - {% endif %}{{ site.title}}</title>
-    {% if page.description %}<meta name="description" content="{{ page.description | strip_html | strip_newlines }}">{% endif %}
+
     <link rel="stylesheet" href="//fonts.googleapis.com/css?family=Chivo:900">
     <link rel="stylesheet" href="/assets/css/application.css?v={{ site.github.build_revision }}">
     <link rel="shortcut icon" href="/favicon.ico" type="image/x-icon">
@@ -13,6 +12,8 @@
     <script src="/assets/vendor/selectivizr/selectivizr.js"></script>
     <![endif]-->
     <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no">
+
+    {% include seo.html %}
   </head>
   <body class="{{ page.layout }}{% if page.class %} {{ page.class }}{% endif %}">
     <div class="container">
diff --git a/_includes/seo.html b/_includes/seo.html
new file mode 100644
index 0000000..4c592e5
--- /dev/null
+++ b/_includes/seo.html
@@ -0,0 +1,30 @@
+    {% if page.title %}
+      {% capture seo_title %}{{ page.title | markdownify | strip_html | strip_newlines }} - {{ site.title }}{% endcapture %}
+    {% else %}
+      {% assign seo_title = site.title %}
+    {% endif %}
+
+    {% if page.description %}
+      {% assign seo_description = page.description | strip_html | strip_newlines %}
+    {% else %}
+      {% assign seo_description = site.description | strip_html | strip_newlines %}
+    {% endif %}
+
+    <!-- le seo -->
+    <title>{{ seo_title }}</title>
+    <meta property="og:title" content="{{ seo_title }}"/>
+    <meta property="og:site_name" content="{{ site.title }}"/>
+    <title itemprop='name'>{{ site.title }}</title>
+
+    <meta name="description" content="{{ seo_description }}">
+    <meta property='og:description' content="{{ seo_description }}"/>
+
+    <link rel="canonical" href="{{ site.github.url }}{{ page.url }}" itemprop="url"/>
+    <meta property='og:url' content='{{ site.github.url }}{{ page.url }}'/>
+    <meta property='og:locale' content='en_us'/>
+
+    <meta name="twitter:card" content="summary" />
+    <meta name="twitter:title" content="{{ seo_title }}" />
+    <meta name="twitter:description" content="{{ seo_description }}" />
+    <meta name="twitter:site" content="{{ site.twitter.username }}" />
+    <!-- /seo -->
diff --git a/assets/css/application.scss b/assets/css/application.scss
index efbce01..fc3f71e 100644
--- a/assets/css/application.scss
+++ b/assets/css/application.scss
@@ -72,7 +72,7 @@ strong {
 }
 
 .home h1 {
-  font-size: 63px;
+  font-size: 60px;
 }
 
 .home h2 {
diff --git a/index.html b/index.html
index fbef291..e387f4e 100644
--- a/index.html
+++ b/index.html
@@ -2,8 +2,7 @@
 layout: default
 class: home
 hide_breadcrumbs: true
-title: Choosing an OSS license doesn’t need to be scary
-description: A site to provide non-judgmental guidance on choosing a license for your open source project
+title: Choosing an open source license doesn’t need to be scary
 permalink: /
 ---
 
diff --git a/no-license.md b/no-license.md
index 298e7ae..8a3d865 100644
--- a/no-license.md
+++ b/no-license.md
@@ -2,6 +2,7 @@
 layout: default
 permalink: no-license/
 title: No License
+description: "You're under no obligation to choose a license and it's your right not to include one with your code or project. But please note that opting out of open source licenses doesn't mean you're opting out of copyright law."
 ---
 
 You're under no obligation to choose a license and it's your right not to include one with your code or project. But please note that opting out of open source licenses doesn't mean you're opting out of copyright law.
diff --git a/terms-of-service.md b/terms-of-service.md
index e2d6036..ce6f323 100644
--- a/terms-of-service.md
+++ b/terms-of-service.md
@@ -2,7 +2,7 @@
 title: Terms of Service
 layout: default
 permalink: /terms-of-service/
-
+description: Terms governing your use of choosealicense.com
 ---
 
 ### 1. Introduction
